GEO audit for ChatGPT, Claude, Gemini & Perplexity

See how AI answers your brand — and fix what they miss

Get a free report emailed to you as soon as you submit—showing where ChatGPT, Claude, Gemini, and Perplexity surface you, misquote you, or skip you — with the five highest-impact fixes.

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No credit card · Report sent by email right away · Built for SaaS, IoT, consulting & growth teams

LLM visibility audit

See how your brand shows up in generative answers today—gaps, risks, and quick wins versus competitors.

Measure and iterate

Track prompts, citations, and narrative drift—then refine content and positioning with evidence.

What you get in the free report

A visibility snapshot across ChatGPT, Claude, Gemini, and Perplexity for your category
A benchmark of who models favor and why
Your top five prioritized fixes—by impact and feasibility

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SEO vs GEO: what’s the difference?

SEO drives discovery through links. GEO drives inclusion and accuracy inside AI answers.

SEO

Traditional search engine optimization

Main goal

Rank higher on search engine results pages for high-intent queries.

How buyers find you

Through clickable links and listings on the search results page.

What it optimizes

Website content, information architecture, and keyword targeting
Credibility signals such as reviews, backlinks, and brand mentions
Consistent business information across directories and the open web

What it influences

Traffic and leads that arrive directly from search results to your site or listings.

Why it matters

Helps buyers discover your business when they already know what they are looking for.

GEO

Generative Engine Optimization

Main goal

Be included accurately in AI-generated answers and recommendations.

How buyers find you

Mentioned or summarized directly inside the assistant’s response—not only as a link list.

What it optimizes

Content clarity and structure so LLMs can extract and cite facts fairly
Positioning across AI surfaces (e.g. ChatGPT, Claude, Gemini, Perplexity) and the sources they rely on
Authority and consistency signals that affect how models interpret your brand

What it influences

Direct mentions, shortlists, and recommendations inside assistants your customers already trust.

Why it matters

Helps buyers trust and choose your business when decisions start in conversation—not on a SERP.

SEO

Traditional search engine optimization

GEO

Generative Engine Optimization

Main goal

Rank higher on search engine results pages for high-intent queries.

Main goal

Be included accurately in AI-generated answers and recommendations.

How buyers find you

Through clickable links and listings on the search results page.

How buyers find you

Mentioned or summarized directly inside the assistant’s response—not only as a link list.

What it optimizes

Website content, information architecture, and keyword targeting
Credibility signals such as reviews, backlinks, and brand mentions
Consistent business information across directories and the open web

What it optimizes

Content clarity and structure so LLMs can extract and cite facts fairly
Positioning across AI surfaces (e.g. ChatGPT, Claude, Gemini, Perplexity) and the sources they rely on
Authority and consistency signals that affect how models interpret your brand

What it influences

Traffic and leads that arrive directly from search results to your site or listings.

What it influences

Direct mentions, shortlists, and recommendations inside assistants your customers already trust.

Why it matters

Helps buyers discover your business when they already know what they are looking for.

Why it matters

Helps buyers trust and choose your business when decisions start in conversation—not on a SERP.

Request your free AI visibility audit

Submit your website and work email. We’ll send a GEO-focused visibility report across ChatGPT, Claude, Gemini, and Perplexity—where you show up in AI answers, where you don’t, and what to fix first.

No obligation. Clear findings and practical next steps.

What you’ll receive

LLM visibility score across ChatGPT, Claude, Gemini, Perplexity, and representative prompts for your industry
Competitor and category comparison (who models favor and why)
Concrete recommendations for content, entities, and structured data
Report delivered by email immediately after you submit

We use your work email only to deliver this report and follow up on improving your GEO visibility—you can opt out anytime.

How businesses work with Zempar on AI visibility

Choose a focused audit or an ongoing partnership.

AI visibility audit

Baseline clarity, competitors, and a prioritized roadmap

A concise assessment of how your brand appears in AI answers and search, with a prioritized action plan.

AI visibility analysis across representative prompts and topics
Competitor and category comparison (who models favor and why)
Concrete recommendations for content, entities, and structured data

Best for: Teams that want an evidence-based snapshot before committing to a broader program.

Recommended

AI visibility growth partnership

Execution, measurement, and iteration with Zempar alongside your team

We execute the roadmap with your team and iterate based on live visibility signals.

Everything in the AI visibility audit, plus:

Hands-on content, FAQ, and entity alignment for citable answers
Technical and schema guidance with your developers or agency
Prompt monitoring and narrative drift tracking over time

Best for: Organizations that want sustained improvement—not a one-off PDF.

How Zempar advances your GEO

A practical 4-step workflow: baseline, implementation, monitoring, and iteration.

Baseline & gap analysis

We benchmark how you appear across major LLM apps and search, then rank fixes by impact.

Content & entity strategy

We tighten messaging, page structure, FAQs, and entity facts so assistants can cite you confidently.

Implementation across surfaces

We align site content, docs, and schema across your key markets.

Monitor, test, refine

We track narrative drift, test prompts regularly, and keep improving as models change.

Dr Bala Ilangovan CEng, Digital Transformation Leader | Ex-PwC: Saif and I worked together in a Smart Factory project where Saif demonstrated his commitment and calibre as a IIoT Connectivity Expert. Saif is a great team player which was observable through his collaboration with the global teams across PwC and the client that was pivotal for the success of the Smart Factory project. Saif is a very trustworthy and reliable advisor whom the team could "Go-To" whenever there was an issue and be rest assured he will either resolve it or come up with a resolution that the team could act on. Saif makes a difference and a positive impact with his ability to articulate a solution logically which could be applied systematically to solve a business challenge. Saif's expertise, experience, team working nature along with his naturally calm character traits makes him an exceptional professional to work with.
Nils Macke, Head of PLM: Saif is very talented worker who mastered the fine balance between self-reliant work and keeping that necessary feedback to colleagues and stakeholders. His ability to plan and structure his tasks and keep towards an aligned goal although acknowledging setbacks whilst integrating the learnings coming from them is way above what you would expect from someone so early in his career. His presentations were very professional, well structured and above all he mastered the skill to adapt to different stakeholder groups to effectively communicate and pursue his vision. Working with Saif was always a pleasure and the insights he gained by his master thesis for my company could be instantly used as a basis for value add endeavors.
Yasser Alani, Business Partner at Ignite Group: It was really pleasure working together in Petronas job, Saif is a very talented, smart, hard worker, great leadership and responsible person. Wish you from my heart all the best in your next challenge, and be sure we will be always with you for any support you need.
Mahmood Al-Gburi, SCADA & Industrial Software Expert | FS Eng. (TÜV Rheinland): It's my pleasure to writing in support Mr. Saif Wisam, I have known Saif for 4 years and still working together in the same company, Saif was an excellent addition to our team, because he is extremely committed, helpful, very organized and a perfect SCADA developer. Saif is one of the best persons that I have worked with. I'm in charge of HMI/SCADA application department, I'm dealing with Saif in many projects, I found Saif very cooperative, and knows what he does with high ability to learn. It is my honor to work with a highly qualified engineer in the field of Control systems and Automation like Saif.
Verified client, IoT & Azure integration (Upwork): Saif did an excellent job. I was fortunate to have him for the project. He has excellent expertise and hands-on experience in IOT and Azure technologies. He completed the project perfectly and within given schedule. He was cooperative and professional.
Jille, Product stakeholder, IoT & web integration: Saif is an impressive and talented software engineer with great knowledge, a hands-on approach a structural work methodology and problem-solving ability to deliver solutions. For a new product we wanted IoT functionality and to connect it to our web app through AWS IoT Core. We prefer to work with experts that are passionate about what they do and can do an excellent job. Saif brings this, together with his enthusiasm, a very good ability to learn (about our technology) and has his own competence in his field. Saif understood our intention and briefing very well, he also guided us towards possible directions. In this development, we initially started working with Saif on a small IoT work package for which he did an outstanding job. After that, we decided to build upon this work in further milestones. He then delivered his work and documented it on GitHub in a private repository so that our team can build on top of his work. Communication with Saif was easy. Saif delivers on time and when we needed it. This project involved functional demonstrators, proof of concept and custom-made prototypes. Saif takes ownership of his work and excels in what he does. I would recommend working with Saif. And he is very welcome to work with us again next time if he is interested! — Best regards, Jille
Verified client, Remote collaboration (Upwork): It was a great experience working together with Saif! He was very reliable, responsive and communicative - highly recommended!
Verified client, NLP & software delivery (Upwork): Saif is very professional: He is an expert at NLP and he works very quickly and diligently. The code is clean and is sufficiently commented. I would use him again.

Trusted voices

Leadership & delivery

Recommendations from colleagues and partners on our team's delivery—the same people now leading Zempar's GEO practice.

Saif and I worked together in a Smart Factory project where Saif demonstrated his commitment and calibre as a IIoT Connectivity Expert. Saif is a great team player which was observable through his collaboration with the global teams across PwC and the client that was pivotal for the success of the Smart Factory project. Saif is a very trustworthy and reliable advisor whom the team could "Go-To" whenever there was an issue and be rest assured he will either resolve it or come up with a resolution that the team could act on. Saif makes a difference and a positive impact with his ability to articulate a solution logically which could be applied systematically to solve a business challenge. Saif's expertise, experience, team working nature along with his naturally calm character traits makes him an exceptional professional to work with.

Dr Bala Ilangovan CEng

Digital Transformation Leader | Ex-PwC

Saif is very talented worker who mastered the fine balance between self-reliant work and keeping that necessary feedback to colleagues and stakeholders. His ability to plan and structure his tasks and keep towards an aligned goal although acknowledging setbacks whilst integrating the learnings coming from them is way above what you would expect from someone so early in his career. His presentations were very professional, well structured and above all he mastered the skill to adapt to different stakeholder groups to effectively communicate and pursue his vision. Working with Saif was always a pleasure and the insights he gained by his master thesis for my company could be instantly used as a basis for value add endeavors.

Nils Macke

Head of PLM

It was really pleasure working together in Petronas job, Saif is a very talented, smart, hard worker, great leadership and responsible person. Wish you from my heart all the best in your next challenge, and be sure we will be always with you for any support you need.

Yasser Alani

Business Partner at Ignite Group

It's my pleasure to writing in support Mr. Saif Wisam, I have known Saif for 4 years and still working together in the same company, Saif was an excellent addition to our team, because he is extremely committed, helpful, very organized and a perfect SCADA developer. Saif is one of the best persons that I have worked with. I'm in charge of HMI/SCADA application department, I'm dealing with Saif in many projects, I found Saif very cooperative, and knows what he does with high ability to learn. It is my honor to work with a highly qualified engineer in the field of Control systems and Automation like Saif.

Mahmood Al-Gburi

SCADA & Industrial Software Expert | FS Eng. (TÜV Rheinland)

Dr Bala Ilangovan CEng

Digital Transformation Leader | Ex-PwC

Nils Macke

Head of PLM

Yasser Alani

Business Partner at Ignite Group

Mahmood Al-Gburi

SCADA & Industrial Software Expert | FS Eng. (TÜV Rheinland)

Saif did an excellent job. I was fortunate to have him for the project. He has excellent expertise and hands-on experience in IOT and Azure technologies. He completed the project perfectly and within given schedule. He was cooperative and professional.

Verified client

IoT & Azure integration (Upwork)

Saif is an impressive and talented software engineer with great knowledge, a hands-on approach a structural work methodology and problem-solving ability to deliver solutions. For a new product we wanted IoT functionality and to connect it to our web app through AWS IoT Core. We prefer to work with experts that are passionate about what they do and can do an excellent job. Saif brings this, together with his enthusiasm, a very good ability to learn (about our technology) and has his own competence in his field. Saif understood our intention and briefing very well, he also guided us towards possible directions. In this development, we initially started working with Saif on a small IoT work package for which he did an outstanding job. After that, we decided to build upon this work in further milestones. He then delivered his work and documented it on GitHub in a private repository so that our team can build on top of his work. Communication with Saif was easy. Saif delivers on time and when we needed it. This project involved functional demonstrators, proof of concept and custom-made prototypes. Saif takes ownership of his work and excels in what he does. I would recommend working with Saif. And he is very welcome to work with us again next time if he is interested! — Best regards, Jille

Jille

Product stakeholder, IoT & web integration

It was a great experience working together with Saif! He was very reliable, responsive and communicative - highly recommended!

Verified client

Remote collaboration (Upwork)

Saif is very professional: He is an expert at NLP and he works very quickly and diligently. The code is clean and is sufficiently commented. I would use him again.

Verified client

NLP & software delivery (Upwork)

Verified client

IoT & Azure integration (Upwork)

Jille

Product stakeholder, IoT & web integration

It was a great experience working together with Saif! He was very reliable, responsive and communicative - highly recommended!

Verified client

Remote collaboration (Upwork)

Saif is very professional: He is an expert at NLP and he works very quickly and diligently. The code is clean and is sufficiently commented. I would use him again.

Verified client

NLP & software delivery (Upwork)

Frequently Asked Questions

Common questions about Generative Engine Optimization (GEO), SEO, and how Zempar helps

What is Zempar?

Zempar is a partner for Generative Engine Optimization (GEO) and modern search visibility. We help organizations improve how they are represented, cited, and summarized inside LLM applications such as ChatGPT, Claude, Gemini, and Perplexity—while keeping classic SEO foundations strong.

What is GEO (Generative Engine Optimization)?

GEO is the practice of improving how your brand, products, and claims show up inside AI-generated answers—not only traditional search result pages. It focuses on accurate representation, trustworthy sources, structured signals, and content that models and retrieval systems can reuse fairly.

How is GEO different from SEO?

SEO optimizes for ranking and discovery in search engines. GEO optimizes for inclusion and accuracy when users ask large language models for recommendations or summaries. Both matter: solid SEO usually helps GEO because crawlers, authority, and clear content still feed many AI experiences—but GEO adds a lens on narratives, citations, and how answers are composed.

How do I get started with Zempar?

Contact us with your priority markets, products, and topics. We typically begin with a baseline of how you appear in both search and major LLM surfaces, then agree on a roadmap spanning content, technical signals, and measurement. Engagements are flexible for startups and global teams.

What do you deliver in a GEO engagement?

Deliverables vary by scope but often include audits, content and entity recommendations, structured data and site guidance, prompt-based monitoring, and a refinement cadence. We do not guarantee placement inside proprietary models—we improve the inputs and signals that make fair, citable representation more likely.

Do you support multiple languages?

Yes. GEO and SEO both need consistent facts and tone across locales. We can align English, Arabic, and other languages so generative answers stay coherent for each market you serve.

How secure is my data with Zempar?

We treat your materials and strategy as confidential. We use enterprise-grade practices for access and handling of client information. Details are covered under contract and we do not reuse your proprietary content for other clients.

Do I need technical expertise on our side?

No. We work with marketing, communications, and web teams. We explain technical recommendations in plain language and coordinate with your developers or agency when implementation is needed.